It is a common practice among business to include a lot of information in a postcard as a way of getting the message across to the target customers. What businesses don’t know is that overloading a post card with information, photos, colors and contact information will only confuse the customer leading to the post card being dumped in the rubbish bin.
EDDM or Every Door is an effective marketing tool that helps to create brand awareness. As a service offered by the US Postal Service, it helps to create awareness in your local community by ensuring your target customers receive a postcard.
This is a big problem for the business as the message they intended to send across will not reach the targeted audience. So, how can a business make direct mail marketing to be appealing to its target audience?